Impressions are made, not by simply doing something. It’s how we do it. Our world is full of someone doing something. Often the most fantastic feats are overlooked because they lack flair or don’t ignite the recognition reserved for things that exceed our expectations. Newsworthiness is the goal. Those folks who go out of their way to impress us online…what are they called? INFLUENCERS! Often overlooked and seldom appreciated are the acts of the “normal” people who do things because of their own innate drive.
Let’s scale it back a little bit. Before there was a network of wires and electrons that connected us all, we moved about with reserve. Great effort went into making even the most mundane decisions in our daily lives. We had fewer choices, but those choices were deliberate. What you consumed was less important than ensuring that your buttons were buttoned and your zippers were zipped.
For example, the kind of toothpaste you used or the type of orange juice you drank in the morning (but never one after the other) didn’t involve labels, commercialism, or peer influence. Hygiene and health were not mutually exclusive. The outcome was to get the day started right. The impressions made were residual. But now, a coupon for Aquafresh and a discount on Tropicana (no pulp please) drive our decisions to stock our cabinets with only “the best.” Wait! Do they still make Aquafresh??
Here’s a personal one. When my daughter got a tattoo for her 18th birthday, she was reluctant to show me. Her boyfriend at the time was the one who brought it to my attention in an effort to either upset me or impress me. I am still not sure. He was goofy. Either way, the simplicity of this first tattoo bothered me only because my daughter hid it from me. But it was in plain sight for the rest of the world. Now this one tattoo, which was concealed under her sleeve has now grown to include others on her arms that are more detailed, but still less vibrant. She may believe that I don’t like them, but she has no clue how intrigued I am–not because of the tattoos themselves, but for the rationale behind them. Because she doesn’t read my blogs, she may never know. The outcome is the same. It’s the presentation that makes it classy. A tattoo is an outward display. Why hide it?
We live in a world where something as simple as a tattoo can be either interpreted as skin art or an outward expression of values (or desires). But things like getting a tattoo are enhanced by presenting to the world on Facebook Live or capturing it on Youtube to increase subscriptions. We weren’t always monetizing. Click bait wasn’t a thing. “Likes” and approvals from strangers have become threads in a tapestry of capitalism.
It’s actually pretty rare for average people to earn revenue from generating content. Those who do are entrepreneurs. The rest of us are seeking approval and pretending that we are not (seeking approval). There was a time that we practiced earning approval first from our parents, then from our peers, and finally from strangers that we hoped would invite us to enjoy adult opportunities (like jobs). Now it seems to be the just the opposite. What was once classy has now become mundane. Vice verse. The mundane have become eclectic. How long before internal combustion engine automobiles become iconic and collectible? How many times will we witness the return of tie-died shirts and ripped jeans? Many of those fashions from the 80’s get recycled while the electronics from that era are mere relics. Not for all of us though. Shucks! I’m about to reinstall a carphone in my Lexus V8 Coupe right now!
As we infuse old ideas into newer designs, let us keep in mind at least some traditional values. A book without pictures inspires imagination. A picture without a narrative produces awe. Allowing our minds to work a little bit will slow the infringement of artificial intelligence. What happened to purpose? I suppose it still exists, but it isn’t as clever. Our “why” is cloaked in the need to impress. And our need to impress “others” surpasses our need for approval from those closest to us.
How would you define “classy?”